The Hidden Sale
Sell with genuine confidence without becoming someone you're not.
“I know what I want.” Dangerous words.
When Confidence Lies Hello friend, On a sunny Saturday morning, my client walked into the BMW showroom radiating confidence. “I know exactly what I want,” he said, pointing to the sleek sports coupe in the corner. “That one. Just need your price and financing options.” Most salespeople would’ve smiled, grabbed a calculator, and started running numbers. I almost did, too. But something felt off. What confidence hides When a prospect sounds certain, we breathe a little easier. They’ve done the...
A clear shift. A sharper focus.
From Elevate & Convert to The Hidden Sale Hello friend, We’re back in action. If you’ve read Elevate and Convert, this will feel familiar—but sharper. That project helped me reconnect with something I’d been circling for years:The link between inner clarity and outer results. Between self-awareness and effective sales. Between who you are and how you close. But over time, the work started pointing somewhere more specific. It wasn’t just about elevation and conversion.It was about how people...
Long Break, Not Broken
Long Break, Not Broken Hi friend,It’s been a while, and I owe you an explanation. Life hit hard these past weeks—relentless and unyielding. I had to step back, catch my breath, and deal with things I didn’t see coming. But let me be clear: Elevate and Convert isn’t over. Far from it. This break wasn’t about giving up. It was about finding my footing so I could deliver something worth your time and attention. Starting January, we’re back—with fresh ideas, sharper insights, and the same...
From Triggers to Transactions
From Triggers to Transactions Elevate Managing Your Emotional Triggers Hi friends, I can’t believe we’re already on the 5th volume of Elevate and Convert! It’s great to have you back. The Hidden Cost of Emotional Triggers Imagine losing a major client because of one heated moment. Or ruining a relationship with words you can’t take back. That’s the power of emotional triggers—they can derail your success in seconds. In case you missed it, in the last edition we talked about reshaping your...
Your Inner Dialogue and the Stories You Tell
Your Inner Dialogue and the Stories You Tell Elevate Shifting the Script on Your Inner Dialogue Hi friend, great to have you back! In the last edition, we talked about the process of reinventing yourself. And here's the thing, it doesn’t happen overnight. It’s a slow but steady process that requires self-awareness, acceptance, clarity, and resilience. The Power of Inner Dialogue Engrained in that process, there’s a quiet force that shapes not only who you are, but who you are becoming: your...
Reinventing Yourself and Finding Your Segment
Reinventing Yourself and Finding Your Segment Hello, friend, Welcome back! In the last edition, I talked about what it feels like to hit rock bottom. It’s the kind of place that knocks the wind out of you. Everything you thought you knew about life, your career, your relationships—it’s all shattered. But here’s the thing: rock bottom is more than just a low point. It’s the start of something. When you’ve hit the ground, the only way left is up. And the only way to rise from it is to reinvent...
From Rock Bottom to Making Headlines
From Rock Bottom to Making Headlines Hi friend, It's great to see you're back for the second edition of Elevate & Convert. From here on out, we start diving into the aim of this publication. To help you Elevate your spirit towards a better self and to Convert your leads into loyal customers. This is not a one-way conversation. So, please share which topics you want me to cover. I'm happy to share what I've learned in this 48-year journey, along with over 25 years of experience in...
Welcome to Elevate and Convert!
The Journey Behind Elevate and Convert Thank you for subscribing to Elevate and Convert. Starting this newsletter is a dream come true, but also a huge leap, especially when it's about sharing my personal journey. Why? Because for more than 20 years, I've written hundreds of pieces of text, including sales letters, brochures, and website copy, to name a few. But I've always done it for corporate employers, which meant I could always shield my identity behind a well-known and trusted name....
Sell with genuine confidence without becoming someone you're not.