When Yes Means Run Hello friend, Recently, a client closed a €10K deal in five minutes. The buyer said yes immediately. No objections. No questions. Even asked for the payment link. My client was celebrating. I was concerned. The faster the yes, the higher the ghost risk. Buyers who move that fast aren’t making decisions. They’re escaping. Escaping the pressure of the conversation. The stress of their problem. The discomfort of doing nothing. They’re buying relief, not your solution. And...