When Confidence Lies Hello friend, On a sunny Saturday morning, my client walked into the BMW showroom radiating confidence. “I know exactly what I want,” he said, pointing to the sleek sports coupe in the corner. “That one. Just need your price and financing options.” Most salespeople would’ve smiled, grabbed a calculator, and started running numbers. I almost did, too. But something felt off. What confidence hides When a prospect sounds certain, we breathe a little easier. They’ve done the...