The Reason Buyers Say "We Need to Think About It" “We need to think about it.” This phrase kills more deals than price objections, budget constraints, and timing issues combined. But here’s what most salespeople miss: It’s not a stall tactic. It’s a cry for help. I’ve analyzed hundreds of sales conversations where this phrase appeared. The pattern is always the same: What buyers really mean: “I can’t organize all this information in my head” “I don’t feel safe making this decision right now”...